{"schema_version":"2.0","record_type":"index_entry","canonical_url":"https://marketingwiki.ai/index/model-context-protocol","id":"index-model-context-protocol","slug":"model-context-protocol","title":"Model Context Protocol","description":"Open protocol for connecting AI applications to tools, data sources, prompts, and reusable context through defined server interfaces.","dek":"MCP can expose marketing systems to agents, but permissions, approval, and evidence remain application responsibilities.","kind":"Standard","status":"Active","evidenceStatus":"Official specification","topics":["MCP","agents","tool access"],"publishedAt":"2026-08-10","updatedAt":"2026-08-10","lastVerifiedAt":"2026-08-10","readingMinutes":1,"author":"Marketing Wiki Editors","reviewer":"Marketing Wiki Editors","sources":[{"title":"MCP server concepts","url":"https://modelcontextprotocol.io/docs/learn/server-concepts"},{"title":"Model Context Protocol specification","url":"https://modelcontextprotocol.io/specification/latest"}],"wordCount":163,"body":"Model Context Protocol defines how AI applications connect to external capabilities. Server can expose tools for model-called actions, resources for application-selected context, and prompts for reusable interaction patterns.\n\n## Marketing use\n\nMCP can connect agent to:\n\n- Content repository\n- Analytics warehouse\n- Campaign platform\n- Asset library\n- Customer research\n- Approval system\n\n## Safety boundary\n\nProtocol does not make action safe. Server and client still need authentication, authorization, input validation, audit records, and human approval for consequential mutations.\n\nRead-only discovery tools should remain separate from sending, publishing, deleting, billing, or audience mutation.\n\n## Good index interface\n\nMarketing catalog MCP server could expose bounded read tools:\n\n```text\nsearch_resources\nget_resource\nlist_categories\nget_changes_since\n```\n\nEvery result should retain evidence URL, verification date, and dataset version.\n\n## Evidence state\n\nThis entry summarizes official MCP documentation. Marketing Wiki has not yet published MCP server or interoperability benchmark.\n\nFor a client-specific acceptance method, see [Grok Bot for Email Marketing: MCP Permissions, Approval, and a Migma Case Study](/articles/grok-bot-email-marketing-mcp-permissions)."}