# Marketing Wiki

> Open, evidence-backed reference for marketing with AI, built for humans and agents.

## Articles

- [Build a Marketing AI Operating System on GitHub](https://marketingwiki.ai/articles/github-marketing-ai-operating-system): How to structure context, skills, agents, evidence, and outputs in a GitHub repository that compounds over time.
- [Build an Evidence-Backed Content Agent](https://marketingwiki.ai/articles/evidence-backed-content-agent): A research-to-pull-request workflow for producing useful marketing content without hallucinated claims or scaled-content sludge.
- [Prompts vs Skills vs Agents for Marketing Work](https://marketingwiki.ai/articles/prompts-vs-skills-vs-agents): A file-level architecture for deciding when marketing instructions should stay a prompt, become a reusable skill, or join an agent workflow.
- [SEO vs AEO vs GEO in 2026: What Search and AI Platforms Actually Say](https://marketingwiki.ai/articles/seo-vs-aeo-vs-geo): Evidence-backed guide to Google AI search, ChatGPT, Claude, Bing, crawler access, structured data, llms.txt, and citation measurement.
- [What Is a Marketing AI Agent?](https://marketingwiki.ai/articles/what-is-a-marketing-ai-agent): A practical definition of marketing AI agents, copilots, workflows, and automation, with a decision test for real autonomy.

## Workflows

- [Evidence-Backed Content Agent](https://marketingwiki.ai/workflows/evidence-backed-content-agent): A pull-request workflow that separates opportunity research, evidence, drafting, claim verification, and human publication.
- [Measure AI Search Visibility](https://marketingwiki.ai/workflows/measure-ai-search-visibility): A reproducible benchmark workflow for mentions, citations, source diversity, answer stability, and factual support across AI answer systems.
- [Verify a Marketing AI Tool Profile](https://marketingwiki.ai/workflows/verify-marketing-ai-tool): A repeatable workflow for separating documented capabilities, observed behavior, editorial inference, stale claims, and unknowns.

## Index

- [Agent Skills](https://marketingwiki.ai/index/agent-skills): Portable folders that package task-specific instructions, references, scripts, and assets for AI agents.
- [Evidence-Backed Content Agent](https://marketingwiki.ai/index/evidence-backed-content-agent): Repository agent that turns approved brief and claim evidence into one validated pull request for human review.
- [GitHub Actions](https://marketingwiki.ai/index/github-actions): Repository automation for validating content schemas, generated files, links, builds, and review gates.
- [Model Context Protocol](https://marketingwiki.ai/index/model-context-protocol): Open protocol for connecting AI applications to tools, data sources, prompts, and reusable context through defined server interfaces.
- [Publish Evidence-Backed Article](https://marketingwiki.ai/index/publish-evidence-backed-article): Repository skill for researching, drafting, verifying, and preparing independent marketing AI articles as pull requests.

## Research

- [AI Search Visibility Benchmark](https://marketingwiki.ai/research/ai-search-visibility-benchmark): Open protocol for measuring mentions, citations, source diversity, support quality, and answer stability across AI answer systems.
- [Marketing Agents Move from Copy to Operations](https://marketingwiki.ai/research/marketing-agents-operations): Research queue tracking whether marketing AI products gain permissioned actions, durable context, tool access, approval gates, and outcome evidence.
- [Tool Capability Verification Method](https://marketingwiki.ai/research/tool-capability-verification): Claim-level method for separating official documentation, observed behavior, inference, stale evidence, contradiction, and unknowns.

## Machine surfaces

- [Metadata index](https://marketingwiki.ai/index.json)
- [Full content JSONL](https://marketingwiki.ai/content.jsonl)
- [RSS change feed](https://marketingwiki.ai/feed.xml)

## Project

- [About and provenance](https://marketingwiki.ai/about)
- [Methodology](https://marketingwiki.ai/methodology)
- [Editorial policy](https://marketingwiki.ai/editorial-policy)
- [Contribute](https://marketingwiki.ai/contribute)