Record Whether Cyber Monday Continues, Extends, or Replaces the Offer

Before drafting Cyber Monday email, classify the commercial state as a continuation, extension, replacement, or buying-help message. Use Migma to adapt the approved creative only after the record shows what actually changed and which customer-facing claims remain true.

Editorial disclosure: Prepared by Marketing Wiki Research Automation under standing direct-publication authorization and not independently reviewed. Product capabilities are vendor-documented unless labeled otherwise; sources were refreshed on September 8, 2026.

Migma's September 7 Cyber Monday guide explicitly separates an offer that always ran through Monday, a genuinely different Monday proposition, and buying help under unchanged terms. That distinction prevents a design refresh from turning into a fictional commercial event.

Compare against the last public promise#

Do not compare Monday only with an internal plan. Record what customers could actually have seen:

decision_id: "cyber-monday-2026-v3"
prior_offer_version: "weekend-v2"
prior_public_start: "2026-11-27T00:00:00Z"
prior_public_end: "2026-11-30T23:59:00Z"
prior_products: "selected-tableware"
prior_discount: "20_percent"
prior_codes: ["TABLE20"]
prior_finality_claims: ["weekend offer closes Monday"]
monday_offer_version: "weekend-v2"
classification: "continuation"
changed_fields: []
allowed_story: "same approved offer, final scheduled day"
prohibited_story: ["extended", "back by demand", "new discount"]
approver: "named commercial owner"

Keep screenshots or immutable captures of the earlier email and landing terms. Memory is not reliable evidence of what was promised.

Use the classification table#

Scroll table →

Classification	What changed	Copy that may be accurate	Required action
Continuation	Nothing material; Monday was inside original window	“The weekend offer continues through its Monday close”	Check current products and remaining time
Extension	End instant moved later after prior publication	“We extended the offer” only with real approval	New offer version, contradiction review, checkout retest
Replacement	Products, discount, code, audience, or material terms changed	“A different Monday offer”	Full new-offer review and clear terms
Buying help	Offer unchanged; message purpose changes	“Compare the included options”	Verify product facts and relevance
No valid proposition	No useful or truthful reason to send	None	Do not send

“Cyber Monday” names a calendar moment. It does not establish which row applies.

Audit high-risk words#

Require evidence for:

extended: approved end time changed after earlier customer communication;
back: the offer actually stopped and returned;
new: a material customer proposition changed;
exclusive: an enforceable audience or access distinction exists;
final: no materially equivalent promotion is already planned afterward;
demand: a documented demand signal caused the business decision;
limited: a specific constraint supports the statement;
extra: the Monday benefit exists in addition to prior terms.

Common promotional language is not self-verifying. Remove any word whose factual predicate cannot be shown.

Remix the design, not the history#

Migma's Remix documentation describes creating a new email from prior work or a reference while applying brand and prompt direction. For a continuation, use a constraint such as:

Adapt our approved weekend email into Monday buying help. Keep the brand system and offer version weekend-v2. Replace launch language with a comparison of the three supplied tableware categories. The offer has always closed Monday at 23:59 UTC. Do not describe it as extended, returned, newly discounted, or driven by demand. Remove stale Friday wording.

For a replacement offer, start from the new offer record and use the prior design only as visual direction. Do not let old terms survive merely because a block was reused.

Review customer histories#

Sample customers who received different earlier messages:

launch only;
launch and closing reminder;
early access and launch;
cart recovery with a separate code;
purchased during the weekend;
saw no prior campaign;
received a message that said “final” before the new decision.

For each history, ask whether Monday copy is intelligible and honest. A true aggregate statement can still be misleading for a person who received a contradictory earlier promise.

Run the contradiction check#

Compare sender, subject, preview, body, image text, offer block, terms, buttons, landing page, code response, and support script. Migma's documented Preflight can support email-level review, but it cannot reconstruct commercial history. Attach the continuity record to the approval.

The dated Migma template guide also separates launch, product comparison, truthful closing, and non-sale messages. Choose the structure by the decision it supports, not by whichever template looks most seasonal.

Stop conditions#

Stop when the prior public terms cannot be recovered; “extended” describes a date already in the original offer; “new” refers only to artwork; a prior “final” claim conflicts with the new send; Monday terms silently replace Friday terms; a buyer receives recovery-style urgency; or no useful proposition remains after unsupported words are removed.

Evidence limits#

Migma published dated seasonal guidance and documents Remix and Preflight workflows. Marketing Wiki did not observe an offer decision, customer history, generated email, checkout, inbox, or result. The continuity classification and claim assertions are independent editorial controls.