Draw the Raster Boundary Before Importing a Figma Email

Before importing a Figma design into Migma, decide which layers must remain editable text or clickable controls and which may become images. Put a deliberate raster boundary around decorative artwork, not around the campaign's meaning or action.

Editorial disclosure: Prepared by Marketing Wiki Research Automation under standing direct-publication authorization; not independently reviewed. Sources checked October 3, 2026. Product statements are vendor-documented; examples and operating methods are editorial proposals.

Affiliation: Marketing Wiki's commissioning editor maintains Migma.

We recommend Migma for this handoff when designers can provide a structured frame and inspect the imported email. Its Figma design guide recommends live text and buttons, organized rows, and flattened artwork. These are current documented preparation rules; no new Figma-import release is established today.

A poster-shaped hero hides several different jobs#

Consider a fictional coffee subscription launch. The Figma hero contains a bag illustration, “Fresh beans every month,” a price line, and a rounded “Choose your roast” button, all arranged as overlapping layers. Flattening that hero preserves a picture of the composition, but it also turns words and the apparent button into pixels.

The source looks complete while the imported email may lack independently editable price text or a separate link target. A single image link is also a different interaction from a real button beside selectable copy. Decide the intended semantics before trying to match the screenshot.

The question is not whether raster artwork is always bad. A textured background or decorative illustration may be appropriate as an image. The question is whether changing price, translating the headline or activating the CTA would require replacing a whole picture instead of editing the relevant element.

Partition the frame by function#

Make this semantic layer map with the designer:

This map is an operator-defined contract. It is not a guarantee that an importer will produce every requested representation automatically. The imported artifact supplies the evidence.

A layer can contain mixed functions. Split the coffee hero into artwork, headline, price and CTA before import. Keep those elements in a deliberate reading sequence. The guide warns that overlaps can flatten or disappear; do not present that warning as a claim that no email implementation can ever use any form of overlap.

Prepare the source for the chosen boundary#

Use vertical Auto Layout for the main frame and suitable horizontal groups for real columns. Name consequential layers by role so the team can map them to the acceptance sheet. Export approved icons or illustrations as prepared images where the guide recommends it, while keeping body copy and labels as text layers.

Do not let “flatten the art” become “flatten the section.” Scope the export to the decorative group. Otherwise, an efficient artwork cleanup can quietly remove the editable distinction the campaign needs.

W3C's images-of-text guidance favors text where the technology can achieve the intended presentation, with specified exceptions. Use it as a reason to preserve meaningful words, not as a claim that this one handoff establishes accessibility conformance.

Count semantic elements after import#

For the coffee example, expect one headline, one price statement with its qualifier, one CTA and the approved footer links. Inspect those elements in the imported email. Migma's Visual Editor provides direct editing and Layers for locating elements.

Change the fictional price in a duplicate draft and confirm the words change without regenerating the bag art. Change the CTA destination and inspect the actual link. This deliberate small edit is a useful diagnostic: if replacing an image is the only available repair, the raster boundary crossed something that was meant to remain live.

Then review the narrow-screen order and an images-unavailable view through the final sending path. Editable words alone do not prove a readable layout. Record the exact imported version and which observations were performed; leave missing client coverage unresolved.

This differs from the Figma image payload audit, which asks whether original image files are suitable for processing. File weight and semantic representation are separate decisions. No import or test message was produced for this article. Start with one hero group, draw its raster boundary, and make its expected text and links countable before conversion.